HFSS: What’s going on and how brands can prepare for it
Pier’s Account Manager, Eiléanór Dixon, shares her thoughts on how brands can navigate HFSS
Pier sets the national news agenda for the East of England Co-op
Would you buy food that’s past its Best Before date? That was the question on everyone’s lips yesterday as Pier secured blanket media coverage for client the East of England Co-op. The announcement that the East of England Co-op is the first major retailer to sell food past its Best Before for 10p caused a […]
Pier Adds to Food PR Portfolio
2014 has got off to a fantastic start as Suffolk PR firm, Pier, launches new client Hungry Joe’s website and social media campaign; as well as hitting the road on a publishing house tour to introduce the brand to the media. Exclusive to Asda, Hungry Joe’s is the supermarket’s biggest selling ready meal range and […]
A Busy Week with Ken Hom!
To celebrate Chinese New Year, the food PR team at Pier has been out and about with celebrity chef, author and TV personality Ken Hom talking Chinese banquets, New Year traditions and Ken’s range of Oriental meals at Tesco. Acknowledged as one of the world’s leading experts on authentic Chinese and Asian cuisine Ken was […]
Pier launches City Kitchen digital extravaganza
To support the launch of 25 delicious new City Kitchen meals for January 2014, Suffolk PR firm Pier has been working closely on the much-loved brand to update its digital offering. To promote the flavoursome additions of the contemporary and world flavour dishes, the food PR team at Pier has managed a raft of online […]
Pier launches Mr Brain’s campaign to allow “faggots” on Facebook
The recent furore over Facebook banning users for talking about faggots has led Mr Brain’s to launch a campaign, devised and implemented by Pier, urging Facebook to allow the word “faggot” in the UK. Facebook initially banned one man for writing “I like faggots” but whilst he has been reinstated and Facebook has explained it was […]
Pier launches new G. R. Wright & Sons packaging
This summer Pier has been working closely with the team at G. R. Wright & Sons to launch their new packaging across their portfolio of scrummy cake mixes. The current revival in home baking has inspired cake mix manufacturer, Wright’s, to refresh its packaging with the launch of five fresh pastel colour schemes. Launching this […]
Busy food PR month for Pier!
Pier has been out and about a lot this month looking after our food clients, doing showcases and visiting key media. We’ve been in the capital telling all our foodie media friends about lots of tasty new products. We started the month off with a showcase at IPC Media for The City Kitchen – a […]
Pier launches new Mr Hugh’s Cold Pressed Rapeseed Oil
Pier is thrilled to have been appointed by Larchwood Foods to launch Mr Hugh’s and Mr Hugh’s Gourmet Rapeseed Oil. Pier has been tasked with raising the profile of Mr Hugh’s through an integrated marketing campaign designed to highlight the health benefits, versatility and competitive price of Mr Hugh’s. Mr Hugh’s Cold Pressed Rapeseed Oil […]
Pier gets global with Surya
Suffolk based Pier is delighted to announce its appointment by leading world food supplier, Surya. Based in Harwich, Surya has appointed Pier to raise its profile as one of the UK’s leading providers of world food lines and leading supplier of ethnic foods to Tesco and Asda. Initial projects include the development of Jamaica Week […]
