Pier is in pet food!

We've got a supremely exciting new social media client

It’s an exciting day for all the Pier pet lovers in the office.

We have been appointed by Supreme Petfoods to help handle its social media! With our years of food and beverage experience behind us, this will be Pier’s first venture into the pet food sector.

The specialist pet food manufacturer runs five successful social media channels and has awarded an interim contract to Pier to oversee output. We will be primarily responsible for working with partners to create and publish content across TikTok, Instagram, Pinterest, Facebook and YouTube. Working closely with the in-house team at Supreme Petfoods, Pier will also be responsible for creative content planning and overall strategy.

Claire Hamblion, Marketing Director at Supreme Petfoods said: “As one of the world’s leading manufacturers of small pet food, we have created a high performing social media strategy that offers social media users a mix of educational and inspirational content, with our furry friends as stars of the show throughout. We were looking for an agency partner who could hit the ground running, as the success of our social media channels outgrew internal resource, and continue our success on social media. Pier impressed us with their expertise and shared ambition for excellence, and we are very much looking forward to working together.”

Like Pier, Supreme Petfoods has its head office in Suffolk, with Supreme Petfoods in Hadleigh and Pier based in Ipswich.

Supreme Petfoods has nearly quarter of a million followers (225.3K) across its five social media channels, with its content regularly being viewed more than a million times every month.

Pier Managing Director Amy Bendall commented: “We have certainly got big boots to fill! Supreme Petfoods’ social media channels are thriving thanks to their robust strategy and laser focus on creating engaging content that helps pet owners care for their animals. As pet lovers ourselves, it is an absolute joy to be working with Supreme Petfoods, another thriving Suffolk business, and be entrusted to hero their expertise in pet food.”

“As FMCG specialists with a wide portfolio of food and beverage experience, we are pleased to be expanding into the pet food category for the first time with this appointment.”

Supreme Petfoods has the widest range of veterinary recommended, species-specific foods for small pets through its brands Supreme Science and Tiny Friends Farm. Its range includes products for rabbits, guinea pigs and hamsters as well as dog treats. The company operates in more than 40 countries, with plans for further growth globally.

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