2014 has got off to a fantastic start as Suffolk PR firm, Pier, launches new client Hungry Joe’s website and social media campaign; as well as hitting the road on a publishing house tour to introduce the brand to the media.
Exclusive to Asda, Hungry Joe’s is the supermarket’s biggest selling ready meal range and already enjoys a loyal following. Pier has been appointed to undertake a year-long campaign geared around ‘man moments’ throughout 2014 that complement Hungry Joe’s fun, bold and upfront profile.
Kate Bowden Smith, director at Pier, says, “The launch of dedicated website www.hungry-joes.co.uk was a great kick start to the campaign, along with the Facebook competition we launched at the same time to drive further interest. This is the first promotional activity the brand has undertaken and if initial indications are anything to go by it’s going to be a busy year for Hungry Joe’s!”