Strategic positioning for renewable energy

Pier got to work identifying key media in energy and renewables who would reach ORE Catapult’s target audience, utilising our existing contacts and creating new relationships. We researched the opportunities in tidal, wave and circular economy, quickly and efficiently speaking to experts in the fields to better understand the benefits of each. After initially securing coverage in City AM and Bloomberg through crafted features and thought-leadership pieces, we arranged opportunities for journalists to speak directly to ORE Catapult experts on the subject of tidal. The result was thought-provoking news articles in The Independent and New Scientist, which then led to further headlines as other media outlets sought to capitalise on the story. Altogether, the campaign had an estimated reach of 4.5 million, with more than 30 pieces of coverage.