PR services for Perceptual Robotics

Perceptual Robotics

| Campaign

Brief

To raise the profile of Perceptual Robotics’ innovative inspection services and solutions across the wind industry and beyond.

What Pier did

Pier produced an integrated campaign across multiple platforms, from socials to digital and traditional media, to enable Perceptual Robotics to reach their target audience.

Impact

By positioning Perceptual Robotics as a key thought leader, Pier has placed the company on the pages of key industry titles for the first time, reaching their target audience again and again.

Overview

Perceptual Robotics is revolutionising the wind turbine inspection industry with their pioneering Dhalion system, which collects and analyses wind turbine inspections data through the use of AI and drones to identify future potential faults before they cause turbine failure.

Pier was selected as the PR agency in charge of creating a multi-faceted campaign to drive awareness of Perceptual Robotics across the renewables sector, positioning them as a major player in the UK and Europe.

Story

By grabbing headlines with key announcements, maximising natural news opportunities and managing every day press enquiries, Pier has ensured Perceptual Robotics features regularly in regional and trade media.

Crafted press releases have announced major news updates, including new contracts and technology updates, which have grabbed the headlines in titles such as ReNews, ReCharge and Energy Voice.

Utilising our savvy social media skills, Pier has promoted the benefits and core USPs of Perceptual Robotics through weekly social media posts and content creation including a LinkedIn lead generation campaign, growing activity and the audience across varied platforms, from LinkedIn to Twitter.

Pier has helped to position Perceptual Robotics as the up-and-coming expert for wind inspections in the renewables sector. Securing opinion pieces and case studies in a diverse range of key titles, including founder and CEO, Kostas Karachalios, being featured in a one-to-one interview for Utility Week.