Global PR for ingredients manufacturer

With bases in the UK, US and China, Treatt is a well-known and much-respected player in the world of ingredients. Pier started working with Treatt on the launch of its new coffee extract, leveraging its presence at trade show Food Matters Live with media interviews and content.

From there our brief increased to include PR, content and paid media across Treatt’s core specialisms, particularly the health and wellness space, citrus and tea. Working with Treatt’s experts we delivered insightful blog content and social posts, as well as securing earned thought-leadership pieces in the target trade media.

We created and delivered a comprehensive paid media plan across Europe and North America, with a strategic mix of advertorials, web banners and sponsorships.

To help boost sales, we ran a lead generation campaign on LinkedIn, reaching prospects through in-feed ads and messages.

We also delivered a marketing plan to support local recruitment at Treatt’s Florida facilities.

The results speak for themselves. A thought-leadership piece in The Grocer was one of many pieces of quality earned media coverage. Treatt increased its share of voice in ingredients titles such as Food Ingredients First, Nutrition Insight, Food Spark and Soft Drink International, with a reach of 550K. Our lead generation campaign created 86 new leads and engaged more than 2,000 potential customers on LinkedIn.

Pier’s approach and expertise enabled us to propel Treatt’s reputation to new highs on the global stage. If you are looking for a fresh approach to your communications, why not get in touch?