Leading ingredients manufacturer Treatt briefed Pier to support their global marketing strategy to reach new customers.
Working closely with the in-house team, Pier delivered a suite of integrated communications to reach new business prospects across the globe.
We helped Treatt cement its place on the global stage as a trusted authority in flavour ingredients, thanks to a savvy approach including PR, content, social media, lead generation and media buying.
Treatt is a leading global natural extracts and ingredients manufacturer. Pier was asked to support Treatt’s marketing ambitions in a range of disciplines to support sales growth. From an NPD launch at trade show Food Matters Live, to a broad programme of PR, content and paid campaigns, Pier worked tirelessly to give Treatt the presence to a global audience its quality ingredients deserved.
With bases in the UK, US and China, Treatt is a well-known and much-respected player in the world of ingredients. Pier started working with Treatt on the launch of its new coffee extract, leveraging its presence at trade show Food Matters Live with media interviews and content.
From there our brief increased to include PR, content and paid media across Treatt’s core specialisms, particularly the health and wellness space, citrus and tea. Working with Treatt’s experts we delivered insightful blog content and social posts, as well as securing earned thought-leadership pieces in the target trade media.
We created and delivered a comprehensive paid media plan across Europe and North America, with a strategic mix of advertorials, web banners and sponsorships.
To help boost sales, we ran a lead generation campaign on LinkedIn, reaching prospects through in-feed ads and messages.
We also delivered a marketing plan to support local recruitment at Treatt’s Florida facilities.
The results speak for themselves. A thought-leadership piece in The Grocer was one of many pieces of quality earned media coverage. Treatt increased its share of voice in ingredients titles such as Food Ingredients First, Nutrition Insight, Food Spark and Soft Drink International, with a reach of 550K. Our lead generation campaign created 86 new leads and engaged more than 2,000 potential customers on LinkedIn.
Pier’s approach and expertise enabled us to propel Treatt’s reputation to new highs on the global stage. If you are looking for a fresh approach to your communications, why not get in touch?
“We were impressed with the energy, commitment, and seemingly endless stream of creative ideas from Pier from the outset.”
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