Chicken, not chicken

Pier was asked to create excitement around the launch of Fridge Raiders Meat Free Tasty Bites using influencers to drive awareness and trial of the brand’s new product. This was a fantastic opportunity for us to put our extensive social media skills and influencer knowledge to work.

With busy Gen Z’s and millennials as the core target audience, our strategy focused on securing a well-established TikTok creator that aligned with the brand’s tongue-in-cheek tone of voice. F0urBr0thers were a perfect fit for the role and created a sketch for the partnership that really resonated with our target audience.

To elevate our influencer marketing further, Pier identified 50 micro and mid-tier influencers within the plant-based, foodie and lifestyle sector that aligned with the brand to send the tasty new product, alongside an exciting summery picnic offering. Our gifting campaign achieved x48 pieces of high-quality organic content across Instagram and TikTok, which is a testament to ensuring the right influencers were targeted for the brand and product.

The final part of the strategy revolved around breathing new life into Fridge Raiders dormant Facebook and Instagram pages to reengage with the existing audience while also recruiting new followers. To kick off our work on the social channels and launch the Fridge Raiders Meat Free Tasty Bites, we created a disruptive graphic for Instagram which spanned nine grid posts to provide a definitive break from previous content and signpost a fresh start. From there, Pier continued to create innovative, on-trend content across Instagram and Facebook, posting frequently to encourage engagement and draw in new fans.

Got an exciting new product in the pipeline that you’d like to shout about on social? Chat to Pier to level up your social strategy and explore the power of influencer engagement.