High Praise for Pier’s work with Bisto meals

Pier’s work on the Bisto meal range has received high praise from food industry bible The Grocer.

As James Halliwell from The Grocer comments: “It was hard not to be impressed by the fact that dull old Bisto was charging at horsegate head on…..This was a potential PR masterstroke……Its reward was a sales rocket of 52% and a value boost of 64%, which whacked £3.8m on the value of the brand.”

To read the whole article visit The Grocer website here.

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High Praise for Pier’s work with Bisto meals application

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