To support the launch of 25 delicious new City Kitchen meals for January 2014, Suffolk PR firm Pier has been working closely on the much-loved brand to update its digital offering.
To promote the flavoursome additions of the contemporary and world flavour dishes, the food PR team at Pier has managed a raft of online activity. January saw the launch of a redeveloped City Kitchen website, including a geo-locator mechanic, a Facebook competition app, a £1 off coupon app and a range of short Youtube lifestyle films all go live.
Paula Bennett, Pier Account Director, comments, “The City Kitchen is a young, fresh and vibrant brand so it has been fantastic to reflect that with an array of interactive online activity. The City Kitchen social media pages have become a real forum for consumers to engage with the brand and each other, resulting in increased awareness amongst The City Kitchen’s target audience.”