Pier’s work on the Bisto meal range has received high praise from food industry bible The Grocer.
As James Halliwell from The Grocer comments: “It was hard not to be impressed by the fact that dull old Bisto was charging at horsegate head on…..This was a potential PR masterstroke……Its reward was a sales rocket of 52% and a value boost of 64%, which whacked £3.8m on the value of the brand.”
To read the whole article visit The Grocer website here.
