Pier celebrates Chinese New Year with Ken Hom

As we approach Chinese New Year, we are really looking forward to working with Ken Hom again to promote his range of meals.

To celebrate the Chinese Year of the Snake, Ken has produced his very own Guide to Chinese New Year, full of recipes and top tips for creating your own Chinese New Year feast. We’ve been helping Ken educate the UK on the joys of the Chinese New Year and encouraging everyone to try Ken’s range of Oriental meals at Tesco.

Having already achieved coverage in the Daily Mail Weekend magazine, Woman’s Weekly, Good To Know and Woman, we’re looking forward to the radio campaign, with interviews across 15 stations including Steve Wright in the Afternoon this Friday.

The Year of the Snake begins on Sunday 10th February, click here for more details on Ken’s Guide and Tesco meal deal.

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