BBC Look East Visits Larchwood Foods

As sales of rapeseed celebrated a record high in the last year, BBC Look East visited our client Mr Hugh’s in May to find out more about the revolution surrounding cold pressed rapeseed oil.

Pier was delighted to organise the local news programme’s interview with Hugh Mason at his beautiful, family run farm in Fincham, Norfolk. In the midst of the stunning yellow rapeseed fields, Hugh explained that the increasing sales figures could be due to consumers and chefs ‘gradually shifting to a new, healthier’ local product in place of olive oil. Hugh also said of the recent trend, ‘it’s causing much excitement in this business and it’s a great opportunity to employ more people’.

Mr Hugh’s and Pier have also teamed up with chef Rachel Green and established food photographer Wes Gladwin to develop and showcase some tasty new recipes using Mr Hugh’s cold pressed rapeseed oil. These delicious new recipes range from fresh summer salads to scrumptious fish cakes and mouth-watering sweet treats.  Visit the Mr Hugh’s website to find out more:

More news & insight

Authenticity and how influencer partnerships work best

A view from Pier MD Amy on how to nail working with influencers from a...

Pier’s year – a look back at 2022

It’s Pier’s year in review and what a rollercoaster 12 months it has been. While...

Great PR is the key to reaching net zero – and quickly

A passionate advocate for renewables PR, Caroline Tilley shares her thoughts on its value in...

Grocery Christmas Ads 2022 – who came out on top?

The festive season is here! But who came out on top in our poll to...

BBC Look East Visits Larchwood Foods application

To apply for this position please fill in your details below and we will be in touch soon.