It’s Barbie’s world – we’re just living in it. Pier’s Account Assistant, Rachael Butler, unpacks what she has learned from the marketing for the new Barbie movie.
Did you know 55% of TikTok users have bought something after seeing a brand on the channel? Or that 40% of TikTok users aren’t on Facebook?
A view from Pier MD Amy on how to nail working with influencers from a lesson overseas on how not to.
Our MD Amy Bendall tells us why Twitter has long been a PR dream amid all the drama of the past week