Pier is in pet food!
![Pier appointed by Supreme Petfoods - Amy Bendall Pier MD](https://www.pierweare.com/wp-content/uploads/2024/07/Pic-1-Pier-Managing-Director-Amy-Bendall-web-990x1024.jpg)
We’ve got a supremely exciting new social media client
Barbie X Pier collab?
![Kate Bowden Smith in a Barbie box - Barbie movie PR blog](https://www.pierweare.com/wp-content/uploads/2023/07/MicrosoftTeams-image-42.jpg)
It’s Barbie’s world – we’re just living in it. Pier’s Account Assistant, Rachael Butler, unpacks what she has learned from the marketing for the new Barbie movie.
The evolution of food & drink PR on TikTok
![TikTok Pier](https://www.pierweare.com/wp-content/uploads/2023/04/TikTok-blog-2-1024x723.png)
Did you know 55% of TikTok users have bought something after seeing a brand on the channel? Or that 40% of TikTok users aren’t on Facebook?
Authenticity and how influencer partnerships work best
![](https://www.pierweare.com/wp-content/uploads/2023/01/pexels-ivan-samkov-7676432-1024x683.jpg)
A view from Pier MD Amy on how to nail working with influencers from a lesson overseas on how not to.
A love letter to Twitter
![](https://www.pierweare.com/wp-content/uploads/2022/11/pexels-brett-jordan-5417837-1024x768.jpg)
Our MD Amy Bendall tells us why Twitter has long been a PR dream amid all the drama of the past week