Award-winning PR & marketing agency, Pier, has been appointed to handle UK communications for Del Monte®, the UK’s number one canned fruit brand, following a competitive pitch.

Del Monte® has briefed Pier’s specialist food & drink division to deliver its UK consumer and trade press office, as well as campaigns, influencer activations and a landmark brand partnership with cookbook author and campaigner, Jack Monroe.

Pier is an integrated communications agency, headquartered in East Anglia. Food & drink clients include Greene King, Treatt and Kerry Foods brands, including meat-free range Taste & Glory and Pure spreads.

Sam Bennett, Marketing Controller for Del Monte® UK, said: “Pier won us over with their tenancity, enthusiasm and heavyweight experience in the sector. They have hit the ground running and impressed with strong results. Importantly, the chemistry is spot on and the team dynamic makes our work together both enjoyable and successful. Congratulations to Pier on an impressive pitch and great start to the account.”

Del Monte® produces high-quality canned fruits and is the UK’s number one canned fruit brand.

Amy Bendall, Director at Pier, said: “Del Monte® is an iconic global brand and this is an exciting win for Pier’s booming food & drink division. Our expertise in this sector has ensured we have already secured some big hitting coverage and there is lots in the pipeline we cannot wait to get our teeth into.”

Pier also has a dedicated renewable energy team with clients including RWE, ScottishPower Renewables and the Offshore Renewable Energy (ORE) Catapult.