We’re taking a break from our #foodtok addiction to post a quick update on what Pier’s passionate and food-obsessed team have been up to recently.
Long-time client Hungry Joes frozen ready meals are seriously satisfying nosh for those who fancy a quick and filling dinner. This year we’ve been running an epic year-long game of Spot the Difference on the Hungry Joes Facebook & Instagram channels, offering fans the chance to win goodies. Props if you can get this one quicker than 5 seconds!
We’ve just wrapped up a six-month partnership with cookbook author and campaigner Jack Monroe for the UK’s No 1 canned fruit brand, Del Monte®. Placing interviews & exclusive recipes with Jack, as well as facilitating an Instagram live, the campaign racked up a reach of 20M, with 97 pieces of content. Coverage hits included two double page spreads in Delicious, as well as Closer, Baking Heaven, Great British Food & Grazia, and 10 pieces of trade coverage including The Grocer.
We took the distinctive English Pale Ale, Old Speckled Hen, all over social media this spring, amplifying shopper marketing promotions and wider above-the-line campaign activity. Using Henry the Fox, the much-loved face of the brand, we used competitions, engaging graphics and audience participation to create an engaging campaign that cut-through the noise. The campaign notched up a comfortable 570K+ reach and average engagement rate of 30%. Cheers to that!
Jealous? Give your food & drink campaigns the Pier touch – we love nothing more than a shiny new brief! Get in touch here.