East Anglian PR agency, Pier, has added to its food portfolio with Kerry Foods’ LowLow frozen ready meals and its ‘Take 5 and make a difference’ campaign.
Faced with the challenge of reaching LowLow’s target audience during the competitive New Year period, Pier created the standout ‘Take 5 and make a difference’ campaign, which is all about spending an extra few minutes on ourselves in conjunction with eating tasty low calorie meals to boost that feel good factor.
The Pier team has been working with ITV This Morning’s celebrity make-up artist and LowLow brand ambassador Bryony Blake to produce great photography and three short ‘how to’ videos to support the campaign. The photography and videos showcase Bryony’s top make-up tips for 2015 and have been shared with journalists at key consumer and national titles to encourage coverage of the campaign and to raise awareness of the LowLow frozen ready meal range.
Pier director Kate Bowden Smith comments: “It’s been a great start to 2015 and the ‘Take 5 and make a difference’ campaign perfectly demonstrates the broad range of services Pier is now able to offer. The campaign has included the management of both video and photo shoots in addition to undertaking YouGov research for regional publications, managing the development of a dedicated website (lowlowmeals.com), intensive social media activity and organising publishing house launch events.”