This summer Pier has been working closely with the team at G. R. Wright & Sons to launch their new packaging across their portfolio of scrummy cake mixes.

The current revival in home baking has inspired cake mix manufacturer, Wright’s, to refresh its packaging with the launch of five fresh pastel colour schemes.  Launching this month, the new packaging highlights the versatility of each cake mix with the slogan: Little Bag. Lots of Cake.

David Wright, Managing Director of Wright’s comments: “Our range of cake mix flavours provide the perfect base for people to unleash their ‘inner baker’ and we hope our new packaging and colour schemes encourage young families to reach for a pack to experience first-hand how easy and fun baking can be.”

The stylish new packs for Wright’s Madeira, Ginger, Carrot, Toffee and Chocolate Fudge cakes highlight a series of ‘back of pack’ recipes showing how one mix can create the ‘perfect’ cake; we’ve been inspired by the return of the Great British Bake Off and can’t wait to get baking!

Last year Pier introduced Wright’s as the proud sponsor of The Big Hour Cake Sale for Rainbow Trust Children’s Charity and we’re delighted to announce that their invaluable sponsorship continues this year.  To hold your own Big Hour Cake Sale and help raise vital funds to support families of children with life threatening or terminal illnesses visit www.thebighour.org.uk