Autumn 2018 update from Pier’s food & drink team

It’s been an exciting couple of months at Pier HQ, and as we begin to plan for, and look forward to working on 2019 campaigns, we thought we’d share a few of the things the food and drink team has been up to recently.

Social media followers go wild for The City Kitchen’s #Instafood competition
Pier was tasked with encouraging engagement and driving organic branded content on The City Kitchen’s Instagram account. A photography competition, offering the winner a prize of a £1,000 photography bundle, was launched in partnership with the popular influencer East London Mornings. Followers were invited to share their talent behind the lens using #Instafood and they produced some great results:

  • Instagram following grew 10.25%
  • Engagement grew 10.18%
  • Number of comments increased 107.69%

Adnams launched Copper House Pink Gin
Earlier this year, Adnams launched its first flavoured variant of the extremely popular and award-winning Copper House gin.  Pier was brought on board to ensure that the news was sent far and wide. Despite there being a short lead time, Pier proudly secured:

  • Coverage for the brand in titles including; The Grocer, The Morning Advertiser, Delicious, Suffolk magazine and Coast 
  • A combined online readership of approx. 8 million 
  • A combined offline readership of almost 200,000
  • Social media reach of almost 300,000

Green’s Halloween offering went down spook-tacularly 
Pier was briefed to create a buzz around Green’s Halloween cake and cookie mixes. To cut through the noise during a very busy time of year for food brands, Pier ran a social media competition to win a hamper full of Green’s goodies, which was supported with a traditional PR campaign. With a very short lead time, Pier gained:

  • Coverage in titles including Food Manufacturer, Talking Retail and Wholesale Manager, with an estimated combined online readership of 278 million.
  • An estimated 182K coverage views
  • Over 635.3K combined social media reach
  • Facebook post reach increased 395.9%, likes grew 658.6% and comments increased 3871.4%.
  • Tweet impressions grew 278.5%, tweet likes increased 137%. 
  • Instagram followers increased 44.6%, engagement grew 136.9%

Hungry Joe Charman becomes the first YouTuber for Hungry Joe’s

We wanted to do something slightly different for Hungry Joe’s this year and managed to find an actual Joe to help us. Joe Charman, aka, The Skills Guy, was brought on board to create some video content for the brand. His mind-boggling, incredible tricks leave viewers wondering “How did he do that?”, and his Hungry Joe’s film has brought the brand to life for a new audience, including his 1.5 million Facebook followers.

  • 15.4K views on YouTube
  • 37K views on Joe Charman’s Facebook page
  • 9.6K views on Hungry Joe’s Facebook page

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Autumn 2018 update from Pier’s food & drink team application

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