Ahead of the new series of the Great British Bake-Off, the Pier team put on their pinnies and headed to Iced Jems fabulous kitchen to deliver a Facebook Live for client Homepride flour. Hosting the event was new Homepride flour ambassador and star of the Great British Bake Off, Paul Jagger.

Paul was a contestant on series six of the Great British Bake Off in 2015. Arguably one of the most memorable series of ‘Bake Off’, Paul wowed viewers with his incredible bread lion sculpture and made it to the quarter final. The series was eventually won by Nadiya Hussain.

The film launched Homepride’s new strong white bread flour, the first new product from Homepride flour, the iconic British baking staple, in 53 years.

With help from Homepride ‘Fred’, Paul answered baking questions live from viewers, launched a bread-baking competition and delivered a short baking demonstration. The 18 minute video succeeded in reaching nearly 60,000 people with important key messages about the new bread flour for Homepride flour.

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