Pier PR & Marketing has been appointed to handle the UK PR for Irish yoghurt brand Glenilen Farm.

Already a popular and established name in Ireland, Glenilen Farm has tasked Pier with creating brand awareness, as the family-run dairy producer’s UK presence is set to significantly increase.

Pier’s remit for UK consumer and trade PR to promote a product largely new to UK consumers also includes management of Glenilen Farm’s social media channels.

Avril Twomey, marketing manager at Glenilen Farm, said: “We are delighted to have appointed Pier PR to represent Glenilen Farm in the UK. We have had a presence in the UK for a few years but we felt the time was right now to partner with an innovative PR company who understands our culture and the UK market. We are excited about the year ahead and look forward to working with Pier into the future.”