There was no winding down in the run up to Christmas for the Pier marine PR team, who worked closely with regional media to achieve a host of coverage for its luxury yacht client Spirit Yachts.
Tasked with a media relations campaign to promote the opening of Spirit’s new boat building facility and wider company growth, Pier came up trumps with ITV and BBC Look East both attending on the day. With an additional live interview on Look East late news, a raft of print coverage and a piece on BBC Radio Suffolk, Spirit’s expansion dominated the regional headlines.
Spirit Yachts managing director Nigel Stuart commented: “Pier maximised every possible media opportunity and really delivered on what was an important day in the company’s history.”
Spirit Yachts has been at the forefront of modern classic yacht design and build for nearly 25 years and is famous for its portfolio of beautiful wooden sailing and power yachts.