Pier teams up with Spirit Yachts

Suffolk based PR agency Pier has added to its existing portfolio of clients with East Anglian yacht designers and builders Spirit Yachts.

Tasked with targeting high net worth individuals worldwide, Pier has been briefed to build awareness of Spirit Yachts via an ongoing integrated PR and marketing campaign including media relations, events, e-newsletters and social media.

Having supported Spirit at Dusseldorf boat show earlier this year, the marine PR team at Pier will also provide support at yachting events and photo shoots in the UK and abroad.

Pier director Kate Bowden Smith comments: “We are delighted to be working with Spirit and broadening our existing marine PR expertise.  We pride ourselves on excellent media relations and intend to maximise every opportunity for Spirit.”

Spirit Yachts managing director Nigel Stuart adds: “When I took the role of managing director five months ago one of my immediate goals was to enhance Spirit’s PR and marketing. Pier was recommended to me following their success at the Marketing, Advertising and PR awards and it was clear from our first meeting they could deliver on our objectives with enthusiasm and passion.”

Nigel continues: “During an initial three month trial, Pier met every one of the ambitious targets we set and their work has directly generated a rapid increase in enquiries. We now look forward to a long and prosperous working relationship with the Pier team.”

Spirit Yachts has been building luxury classic yachts for nearly 25 years and is famous for its range of over 50 beautiful wooden yachts, including the stunning Spirit 54’ sailed by Daniel Craig in the acclaimed Bond film Casino Royale.

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