East Anglian PR agency, Pier, has been working with Lombard Shipping to revitalise its marketing strategy and corporate identity.

The logistics company now boasts a contemporary logo, new vehicle livery, marketing collateral and a new responsive website. Pier played a significant role in the management of the website redesign, which included advising Lombard Shipping on the benefits of a mobile friendly website.

Kate Bowden Smith, director at Pier, says: “The brief from Lombard Shipping was to retain key elements of their original design, but to inject a ’21st century’ look and feel. The new corporate ID, and the mobile friendly website (www.lombardshipping.co.uk), fit the bill perfectly and with the rebrand now complete we are looking forward to working with Lombard Shipping as it embarks on the next phase of its marketing strategy.”