Supercharging Supreme Petfoods’ social media channels

From the offset, our partnership with Supreme Petfoods was focused on evolution and elevating what was already in place. Pier became an extension of Supreme Petfoods’ in house team and used our industry expertise to supercharge their pet brand social media strategy and boost performance across all social platforms. We are also an agency of pet owners and pet lovers, and MD Amy stayed close to this account to bring small pet ownership knowledge (from two her two bunnies – pictured!) to our output.

Our content ideas were rooted in data and audience insight. For example, when we posted a video on the average lifespan on guinea pigs, which resonated strongly with followers, a follower requested the same content for rabbits, which we then created. Listening to the Supreme audience helped us build trust with the engaged pet parent community and positioned Supreme as the go-to brand for educational pet content.

We paired educational content with irresistibly cute pet videos to capture follower’s hearts (and likes). Throughout it all, we monitored social trends weekly, jumping on those that could be adapted for the brand. Supreme Petfoods had delivered trend based content before, but these tailored trends quickly became some of the highest performing posts for the brand, particularly on Instagram, and this approach remains part of their evolved strategy.

Pet parents are the beating heart behind the brand, so it was fitting that content was powered by Supreme Petfoods’ own community. Many of the creators were new to content creation, juggling it alongside their day-to-day lives and jobs. Through our role we strived to make the process as easy as possible for our creators, drafting clear, concise content briefs and offering creative direction. This combined with our creators’ natural love for the brand that came through in every post, gave us a winning formula for social media success.

Each quarter, we took a step back to review progress and learnings to refine our approach. We pivoted content themes, introduced voiceovers, diversified our portfolio of pets, and leaned into new creators.

The results? A steady increase in reach, followers, and engagement, driven by an organic content strategy that educated and inspired Supreme Petfoods’ audiences with plenty of cute and trend led moments sprinkled in to keep them coming back to the channels. Across our year-long partnership, Pier helped Supreme Petfoods’ social content reach an audience of over 2m.

Want to grow your brand’s social presence with scroll stopping content? Get in touch with Pier to craft a social media strategy that engages your audience and reaches new customers.